Sunday, November 24, 2019

9 English Words You Might Not Know Have Spanish Origins - ProofreadMyEssays Academic Blog

9 English Words You Might Not Know Have Spanish Origins - ProofreadMyEssays Academic Blog 9 English Words You Might Not Know Have Spanish Origins It is Cinco de Mayo soon, so we thought it was about time to look at some English words drawn from Spanish. While some words have obviously Spanish origins, like â€Å"churro† or â€Å"fiesta,† we’re going to focus on terms you might not realize have Hispanic roots. Incidentally, will someone please remind us to throw a â€Å"churro fiesta† soon? It sounds like it would be an awesome/delicious party. 1. Creepy Crawlies: â€Å"Cockroach† Nobody likes to think about roaches if they dont have to, so you might not have considered where the term â€Å"cockroach† comes from. But the English as we know it is a version of the Spanish word cucaracha, which spread during colonial times. Pretty, aint he? [Photo: Sharadpunita] Lots of other animals get their names from Spanish too, including the alligator (el lagarto), the albatross (alcatraz), and mosquitoes (the diminutive of mosca, meaning â€Å"fly,† with mosquito literally meaning â€Å"little fly†). Given this range of beasties, it’s almost a shame the word â€Å"menagerie† is French. 2. Culinary Delights: â€Å"Chocolate† and â€Å"Cannibal† OK, so maybe this one isn’t so surprising. Chocolate comes from cocoa, after all. And the Spanish â€Å"chocolate† is itself borrowed from the Aztec word xocolatl. Sweet, Aztec deliciousness [Photo: SKopp] But there’s still an impressive number of American English words for foodstuffs that come from Spanish, including â€Å"banana,† â€Å"potato,† â€Å"jerky† and â€Å"tuna.† In case all this has made you hungry, it might be worth noting that â€Å"cannibal† also comes from the Spanish caribal. Which is a decidedly less delicious etymological claim. 3. Windy Weather: â€Å"Hurricane† and â€Å"Breeze† The term â€Å"El Nià ±o† clearly has Spanish origins, but did you know that other weather words do too? â€Å"Hurricane,† for instance, is adapted from the Spanish huracan, while â€Å"breeze† comes from the Old Spanish briza. Come to think of it, it probably makes sense that the language of a nation known for exploring the world in sail boats has a lot of words for different kinds of wind. When youre being shipwrecked, its important to know the type of storm youre going to die in. 4. Wild West: â€Å"Cowboy† and â€Å"Ten-Gallon Hat† If you ask around the world, most people would agree that there’s no image more American than a cowboy sipping Coca-Cola. They would therefore be surprised to find out that â€Å"cowboy† is originally a direct translation of the Spanish vaquero. Coca Colas advertising department seems to agree. Plenty of other Wild West words have Spanish origins too, including â€Å"ranch,† â€Å"rodeo† and â€Å"bronco.† Our favorite has to be â€Å"ten-gallon hat,† which is named after a mishearing of the Spanish word galà ³n, meaning â€Å"braid,† rather than anything to do with its capacity to hold water. 5. Literary Contributions: â€Å"Quixotic† and â€Å"Lothario† As well as words borrowed from Spanish, American English uses some words inspired by Spanish writers. The brilliant-but-deluded title character of Miguel de Cervantes’ Don Quixote, for instance, gave us the word â€Å"quixotic,† meaning â€Å"hopeful but impractical.† With Don Quixote and Sancho Panza, Cervantes prefigured the buddy movie. Another lesser-known term spawned by the same novel is â€Å"lothario,† which means â€Å"a man whose chief interest is seducing women.†

Thursday, November 21, 2019

Wine Marketing Essay Example | Topics and Well Written Essays - 3000 words

Wine Marketing - Essay Example Starting up a new business is taking a risk; nonetheless if the resolution is well thought there are abundant benefits that come up with endowing in business. This paper analyses the benefits, risks, challenges, requirements and any thing else that Dynasty Wine Company in China has to go through as it undertakes a new business start–up involving the sale of its products over the Internet. Before Dynasty is set to start the new venture there are long and short terms constraints that it should consider to ensure there will be continuity in the business. The future is impulsive and so even the negligible details about something should be interpolated before commencement is done. In the modern world, expertise has been allowed in organizations. It assists in mounting competence and thus buyer satisfaction. The competitiveness of a venture is vested on the quality of its management decisions (Moschis 1994). Quite a number of schemes that target at meeting a certain goal in the busi ness arena have been developed. The move has made it obligatory for a business to integrate it in their plans so as to make certain they benefit totally from the benefits derived from it. In the (wine) industry, the employment of online dealing has become uniformly important. Many companies have diversified their business operation into many countries through the internet. Online business is the use of the internet to produce and implement business transactions. The internet makes available many opportunities that allow businesses to generate markets and supply to their customers in astonishing ways. It is an innovative area in international trade that entails trading of goods and services internationally through electronic means. It is the exploitation of telecommunication networks to manufacture, publicize or put up for sale goods and services. With the development in know-how, electronic business has been rising

Wednesday, November 20, 2019

Animal Experimentation Essay Example | Topics and Well Written Essays - 750 words

Animal Experimentation - Essay Example Others say that animal testing has been proved worthwhile and therefore should continue, but that new laws should be made in order to prevent cruelty to laboratory animals. This debate about the pros and cons of animal testing is one that elicits strong feelings often resulting in violence, threats, and hunger strikes. I personally believe that animal testing is wrong and that alternate ways should be devised for experimentation. (Mattingly, 1990) No doubt animals have played a vital role in almost all advancements in medicine. Treatments for heart diseases are one example, including open-heart surgery. Perfection of kidney dialysis also occurred through animal experimentation. Recently, animals are being used to determine treatments for major diseases like Alzheimer's disease and AIDS; and if a cure were found, it would be a milestone in medical history. But there is a limit to everything, and there should be a limit to this. Several medical historians claim that clinical research, examination, and human autopsy were the main components in the chief discoveries of heart pathology, cancer, immunology, and psychology. We cannot say assuredly as to what really lead to treatments for the above-mentioned diseases. But we have proof that laboratory animals are treated in an extremely cruel way with having to undergo excruciating pain. It high time people consider them as living beings too. (Anderegg, 2006), (King, 2007) Regarding the credibility of animal testing, it has not always shown promise in every aspect, often leading to a series of unfortunate events. For example, in 1963, a relation had been formed between lung cancer and cigarette smoking, but every method to cause lung cancer in animals had failed. Due to the long span of fifty years spent on this research, the lung cancer-smoking theory lost its validity and health warnings on cigarette packs appeared much later than they should have been, causing a lot of deaths by lung cancer. Another example is the relation of asbestos with cancer, and yet another one is the relation of alcohol with cirrhosis. Many other advancements were prolonged due to misleading information from animal testing. An extremely important one is the vaccine for polio, which was developed wrongly in a monkey cell culture and then later corrected in human cell culture. (Anderegg, 2006) Furthermore, due to differences in animal and human models, experts only tested parts that resembled those of humans without paying any heed to the overall anatomical, physiological and pathological variations. Because diseases usually have body-wide effects, these tests did not always appear to be reliable. (Anderegg, 2006) In addition, animal experimentation has uncovered a large range of lethal nonhuman viruses, which have caused several deaths in the laboratory along with a few outbreaks. Moreover, gene therapy in animals to produce human proteins, and their transfer into humans exposes them to dangerous pathogens. (Anderegg, 2006) Taking an ethical view of this subject, I consider animal testing immoral, cruel, and unnecessary. Animals are no lesser creatures when it comes to emotions, especially suffering pain. Hence, even the idea of subjecting helpless animals to extreme pain and unnecessary death is inappropriate. (King, 2007). The reason that

Monday, November 18, 2019

Ethics and Law Coursework Example | Topics and Well Written Essays - 500 words

Ethics and Law - Coursework Example According to Williams, law includes the codes of conducts that are developed and made obligatory by the authority for every member of the society or a particular group, state or community (p 51). The state sets punishments that are meted on individuals who contravene the codes of conduct. Laws are supposed to be adhered to regardless of their ethical connotation. A law abiding citizen enjoys his/her freedom regardless of whether the laws are suppressive. In other words, development of state laws is independent of the ethics. Ethics on the other hand is concerned with human behavior. It is about how people conduct themselves in the presence or absence of others. Tingle and Cribb view ethics as the moral values against which humans evaluate behavior (p 66). Generally, humans evaluate ethical behavior on the basis of doing to others what they would like to be done to them. This means that if a person hurts another, that is unethical because he/she would not like the same to occur to him /her. In contrast, the law seeks to protect the rights of individuals and the general public based on a common understanding of what is good for them. For example, a government sets laws to protect the rights and freedoms of its citizens, which may not be granted in another state. An officer in the public service is a servant of the state and hence the government. He/she is required to demonstrate professional ethics while undertaking his/her duties. On the other hand, he is obligated to the statutory duties that surpass his/her moral background. He/she is supposed to perform his/her duties according to the laws that govern the particular field. For example in some states, a parent who is convicted of dealing or using illegal drugs is denied parenting rights. The child or children are adopted as the parent serves the prison sentence. The judge who takes away parenting rights is guided by the

Friday, November 15, 2019

Concepts of Political Deviance and Crime

Concepts of Political Deviance and Crime Political deviance is a across the board perception which is the greater part of the circumstances identified with the political deviance. The majority of the circumstances, it is rehearsed by the people who are in expert. Political deviance is executed in the position of administration or people attempting to have changes in social changes. It concentrates on implies that will ascribe to fear based oppression and furthermore defiance with the guide of social equality. There are the presumptions of obligation by people to accomplish their represents diverse reasons and purposes. The presumptions of obligations are qualities with the dubious origination which is as the results of the ground of legislative issues (Lauderdale, 2010). Public attitude or the political opinion is the qualities of the people which are amassed with the overall public of the favored country. Additionally, it can be said to be the unpredictability of how assessments are seen by various gatherings of individuals and the general presumptions they will have towards the political deviance. The factors which are related with the states of mind of general society about the political deviance incorporate; the political aberrance is impacted essentially by the media and the adequacy of police in a given nation. The power of the media creates fear and punitive attributes of the public. Also, inclusive variables which are associated with the attitudes of the public in the relation of the political deviance includes gender, education levels, race, income, age and in the same time status of individuals on matters of marital. All these are the attributes are variables which are associated with political deviance. Normalization is the process of restructuring of available data so that they can be in a position to meet the desired essential tasks. Also, it can be said to be the strategy of showing tables in to such an extent that the results of utilizing databases can be as proposed by the clients. It can include the reason for replicating or copying information in the premises of the databases with a specific end goal to make extra tables. In this manner, it distinguishes the information which should show up in the database and in a similar time recognizable proof of the connections between the tables and the favored segments (Blekesaune Quadagno, 2003). Political deviance has been normalized in the United States of America in the recent times of the history of the country. The normalization of deviance in the United States has produced a ton of qualities of the sound administration of the nation over the previous years. The standardization of deviance has been said to be have come about because of the expansive organization of violations and in a similar time the disappointments of corporates in the United States of America. It is an ever-display peril and prompted to the intricacy of establishments which oversees or represents the whole world. The normalization of deviance has ruled United States current states of affairs and has gradually been argued to be an acknowledged situation from the passageways of authority or supremacy. At that point it has been perceived by the corporate media and in the long run by the general population because of absence of energy to block such deviance of political angles. Since deviance has been socially being standardized, there is no longer checking of activities which can profoundly be insufficient in the law of America. The international laws which would be advanced in political systems in the demonstration of times to have been supplanted with the ambassadors laws which have no power in leading such statements (Rhoades Browning, 2007). The United States of America has projected the abolishment of the United Nations charter for the country to remain aggressive than any other country in the globe. Also, the state is conducting harmful operations in other nations such as Pakistan, Iraq, Syria, and Somalia and at the same time Libya. Besides, Special Forces of the United States conducts secret operations in other countries illegally. Threats conducted to Iran by the United States even though there was the signing of a diplomatic which was to ensure that both countries remained peacefully in settling their differences. Recently, the statement of Donald trump was backing the United States threatening other countries, and it is well known that every threat spearheaded war in the world. The justifications of the United States of America was the idea of self-defense but rather increased deviance between America and other countries. Thus the Americans are conducting what can be said to be a cold war to other countries (Piven Cloward, 2002). On social aspects, deviance has employed, and there have been the violating of the accepted norms in the enacted rules governing America. Norms are expectations which individuals in a country should be guided by. The legalization of marriages of the same gender and sexes have left the world in worry for what the United States of America have legalized. In conclusion, the United States of America have normalized the political deviance. References Lauderdale, P. (2010). A political analysis of deviance (pp. 72-91). Minneapolis: University of Minnesota Press. Blekesaune, M., Quadagno, J. (2003). Public attitudes toward welfare state policies a comparative analysis of 24 nations. European Sociological Review, 19(5), 415-427. Rhoades, C., Browning, P. (2007). Normalization at what price? Mental Retardation, 15(2), 24. Piven, F. F., Cloward, R. A. (2002). Normalizing collective protest. Frontiers in social movement theory, 301.

Wednesday, November 13, 2019

The Controversy Over New Airport Security Measures Essay -- National

The country’s recently heightened airport security measures have become a source of controversy and debate across the Nation. Due to a recent attempted act of terrorism, where a man on an international flight to Detroit attempted to blow up the plane using a bomb, the department of homeland security has taken new measures to ensure national security in the form of new high- tech full-body scans and pat down procedures in airports. The new body scanning machines create images of people without their clothing, and the new pat down procedure is generally considered too personal. Many people feel that the new airport security screening is an invasion of privacy. A recent poll by Zogby International claims that 61% of Americans oppose the new security measures (Martin, Los Angeles Times). Pollster John Zogby made a statement saying; "It's clear the majority of Americans are not happy with TSA and the enhanced security measures recently enacted". That being true, the only question that needs answering it why; why are the majority of Americans against new safety measures? The 61% who oppose the new security measures mainly argue that the measures are intrusive and an infringement on privacy. Some have compared the new pat down procedure to â€Å"sexual assault† (Mayerowitz, abc News). The issue has gone so far that the measures of security are being called unconstitutional. One organized interest group, the Electronic Privacy Information Center, filed a lawsuit claiming just that. They claimed the body scanners to be unconstitutional on the grounds that the scanners violate the fourth amendment, which states the right of the people â€Å"to... ...d-airline-bombing-attempted-act- terrorism/+attempted+bombing+on+Dec.+25,+2009&cd=5&hl=en&ct=clnk&gl=us&cl ient=firefox-a. Frank, Thomas. "10 airports install body scanners." . 06 June 2008. USA Today. 29 Dec. 2010 http://www.usatoday.com/travel/flights/2008-06-05- bodyscan_N.htm. Schwartz, John. "Debate Over Full-Body Scans vs. Invasion of Privacy Flares Anew After Incident ." . 29 Dec. 2009. The New York Times. 01 Jan. 2011 http://www.nytimes.com/2009/12/30/us/30privacy.html. Taylor, Lesley Ciarula. "Full-body scans top priority." . 31 Dec. 2009. thestar. 31 Dec. 2010 http://www.thestar.com/news/canada/article/744427--full- body-scans-top-priority. Associated Press. "Arkansas man sues over new TSA full-body scans." . 24 Nov. 2010. Boston Herald. 27 Dec. 2010 .

Sunday, November 10, 2019

Do You Think a Persons Life Should Be Saved Regardless of the Cost? Essay

For a religious person, the fact that life is special leads on to the concept of the sanctity of life. Christianity and Islam both believe that God was responsible for creating life originally, so it is like a gift from God, so should be preserved and respected. However, some others dont believe the same things. Some poeple believe that life forms evolved naturally over millions of years, leading to our society today, and so if it is not a ‘great gift from God’, it shouldnt matter as much if a persons life is taken under certain circumstances. Many people, be religious or not, tend to judge the quality of life on how comfortable it is or how free of pain or suffering. Others take this a step further by asking whether the individual will be able to live with freedom, dignity and, for religious believers, the possibility of accessing or experiencing God. If a persons life has all these qualities, it is seen to be a life of good quality. However, if a persons quality of life is very poor, for example due to poverty, illness or other form of suffering, then it could be viewed that it would be okay for this person to die. Almost as if letting them rest in peace would be liberating them from a life of pain and suffering. A common example where this path is taken is if a person is on life support in hospital and shows no signs of recovery over a long period of time. A lot of people would choose to turn of the life support in this situation and let them die then see their loved ones struggle for longer. The value of life is also another important consideration. Religious believers wouldn’t like to put a price tag on a life, as it is seen overall as priceless (being a gift from God). It wouldn’t be possible to attempted to save a person’s life ‘regardless of the cost’, because a price cannot be placed on a soul. However, other people would disagree a say, for example, the life of a wealthy royal is worth much more than the life of a begger or homeless person. And taking this into account, if the cost were viewed as too high for a begger, than it wouldnt be worth paying. In my opinon, a person’s life should be saved regardless of the cost. This is because everybody has the right to life and it is nobody’s place to decide who deserves it and who doesn’t. Nobody knows what a person is capable of doing in their lifetime, and if they have their life taken away, nobody ever will be able to see.

Friday, November 8, 2019

A Global History Of Modern Historiography Example

A Global History Of Modern Historiography Example A Global History Of Modern Historiography – Book Report/Review Example The Global History of Modern Historiography History of historiography focuses almost exclusively to the west. The book offers modern historiography history from a global perspective. The book takes into consideration the exchange of culture across the world, which was spearheaded by the globalization, modernization, and westernization process ( Iggers, Wang, and Mukherjee 10). The globalization of historical researches has relatively separated historiography traditions that existed in the Southeast Asia, West, Middle East, and India. With time, the nationalist and academic historiographies developed in the entire countries. During the 20th century, political and nationalist historical writing got new challenges from cultural history, transnational Islamic historiography, and postmodernism. When the transformations of historical literature are traced over the past two or so centuries, the transformation is based on the professionalization, which served as a model for western people an d non-western historical research. Similarly, it examines the post-colonial thought and postmodern thought, which established the concepts of scientific historiography. The book is focused on various school of historical thought, which only refers to different historiography institutional background at various points of the literature ( Iggers, Wang, and Mukherjee 13). Finally, the book discusses the world history development and globalization history beyond the national school since the cold war ended.The main objective of the book is how the non-western historians adapted the western ideas and various approached rooted in their specified cultures. However, the book lacks the economist and social context of scholarship across various countries. Despite the shortcoming in the book, its concept is innovative and comprehensive, and is easily readable to people of all calibers ( Iggers, Wang, and Mukherjee 15). .Work CitedIggers, Georg G., Q. Edward Wang, and Supriya Mukherjee.  A gl obal history of modern historiography. Harlow, England: Pearson Longman, 2008. Print.

Wednesday, November 6, 2019

poverty and social structure essays

poverty and social structure essays Although the United States is one of the richest countries in the world many of it's people sleep in the streets, dig through garbage cans to find food, and carry all that they own in this world on their backs or in shopping carts. These people are known as the homeless. Recently I had the opportunity of helping, and at the same time being educated by one of the members of this unfortunate group. I was able to experience first hand how a homeless person thinks and feels through an intimate means of communications popularly known as writing notes. Why writing notes? Because the individual that I invited into my home and fed was both deaf and mute. He was male, middle aged, and of African American decent. Needless to say it was a "conversation" unlike any I have ever had. In this paper, I plan to detail the observations I made during our interaction, specifically addressing how social structures form a key element in both the lives of the affluent and indigent. I met Reggie through some of my friends. He was homeless and in need of help. One night he knocked on my door and wrote on his piece of paper, "may I come in?" I nodded affirmatively and motioned him to have a seat on the couch. After retrieving a pad of paper and pen, we began to communicate. We began with a couple of trivial questions and then I asked if he would like something to eat. He responded by writing "yes please" on his pad of paper and I quickly prepared some of the food we had in our refrigerator. As he ate, I asked him about himself and how he had arrived at the position he was currently in. He said he was from Virginia and was Mormon. He had been baptized there and learned that there were a large number of Mormons in Utah, and for that reason decided to move to out here. He had a car and so he packed his few belongings and came out to live with a people "who had the love of Christ and would be more accepting." He obtained a minimum wage job a...

Monday, November 4, 2019

The Impact of Value in Customer Relationship Management on Dissertation

The Impact of Value in Customer Relationship Management on Consultation Management Industries in Saudi Arabia - Dissertation Example The Private Sector and the Use of Consulting Services 13 2.4. Why Consultants? 16 2.5. Customer Satisfaction 18 2.6. Service Quality 19 2.6.1. Perceived Functional Value 23 2.6.2. Perceived Technical Value 25 2.6.3. Monetary Value 25 2.6.4. Emotional Value 25 2.6.5. Perceived Outcome Quality 26 2.7. Empirical Studies on Consulting Services 27 2.8. Conclusion 30 3. Methodology 3.1. Introduction 31 3.2. Research Approach 31 3.3. Research Methodology 32 3.4. Research Design 32 3.5 Respondents and Sampling Plan 34 3.6. Data Collection Procedures 34 3.7. Instrument 35 3.8. Validity and Reliability 37 3.9. Ethical Considerations 38 3.10. Method of Data Analysis 38 3.11. Methodological Limitations 39 3.12. Conclusion 39 4. Findings and Data Analysis 4.1. Introduction 40 4.2. Results 40 4.3. Discussion 65 5. Conclusions and Recommendations 5.1. Conclusions 75 5.2. Recommendations 77 Reflections 80 References 82 Appendices 89 List of Tables and Figures Figure 1. Determinants of customer satis faction 23 Results Table 1. Descriptive statistics: Outcomes of management consultancy services. 41 Table 2. Descriptive statistics: Evaluations of the quality of management consultancy services. 43 Table 3. Spearman’s rank order correlation coefficient: Company’s competitive stance vs. satisfaction and attitudes with the use of management consultancy services. 44 Table 4. Spearman’s rank order correlation coefficient: Company’s competitive stance vs. ... Frequency and percentage distribution: First engagement of management consultant services. 47 Table 8. Descriptive statistics: Attribution of outcomes because of management consultancy services. 48 Table 9. Spearman’s rank order correlation coefficient: Company’s frequency of use and experience with management consultancy services vs. satisfaction and attitudes with the use of such services. 49 Table 10. Descriptive statistics: Functional value of management consultancy services. 51 Table 11. Descriptive statistics: Emotional value of management consultancy services. 52 Table 12. Descriptive statistics: Monetary value of management consultancy services. 55 Table 13. Coefficient of determination: Value structure vs. satisfaction with current management consultant. 56 Table 14. One-way ANOVA: Value structure vs. satisfaction with current management consultant. 57 Table 15. Beta coefficients: Value structure vs. satisfaction with5 current management consultant. 58 Table 16 . Coefficient of determination: Value structure vs. outcomes of management consultancy services. 60 Table 17. One-way ANOVA: Value structure vs. outcomes of management consultancy services. 60 Table 18. Beta Coefficients: Value structure vs. outcomes of management consultancy services. 61 Table 19. Coefficient of determination: Value structure vs. evaluations of the quality of management consultancy services. 61 Table 20. One-way ANOVA: Value structure vs. evaluations of the quality of management consultancy services. 62 Table 21. Beta Coefficients: Value structure vs. evaluations of the quality of management consultancy services. 62 Acknowledgements Executive Summary The study aimed to investigate the effect of Value Creation in CRM on local management consultancy industry for finding

Friday, November 1, 2019

The sexual objectification of women in advertising Essay

The sexual objectification of women in advertising - Essay Example This "The sexual objectification of women in advertising" outlines the issue of gender inequality and the image of women as a sexual object ad. Ads are great, in several senses. They are one amongst the rarely thriving creative fields in the society. They make us smile and forget our problems through their imaginative rosy world. But, sadly a great proportion of ad directors simply believe they can sell their product only by portraying a woman sexually. The history of this notion started way back from the days of Esquire magazine and several others like the "Play Boy" continued on their footsteps. The copy writer turned editor of the Esquire magazine initially started to feature the petty girls and the pin up models to satisfy the male ego. They were in a crucial state to produce a magazine which attracts men. They used strong sarcasm under the cover of humour against the growing women power in the late 20's. Men who lost their jobs to the ever increasing women flock, found solace in such magazines. Everything from the cooking talent of women to their housekeeping norms were strongly criticized in the Esquire (Breazael, 2003). The magazine simply represented the mainstream idea of "Why don't these women keep quiet and let men manage the world?" in every bit. Several women groups stood up strongly against them. In fact the magazine was forced to keep their views under elite cover, mostly because of the rising feminist groups. There doesn’t seem to be much change in the way the advertising world view women. In fact, the objectification of women in media only increases as years pass. There are several reasons for this. Goffman who researched over 500 advertisements on a gender based view noted three important points. The size and the height of men always seemed to be higher than women. Women were shown as stereotypical, overexcited beings often laughing or acting hysterically. Their touch and body is always combined with overt graze, usually representing th em lying down in sofa's or beds (Goffman, 1979). The poses and mannerisms of women are usually depicted to be childlike, innocent or immature. Men see in such poses what women see in a baby, the need to nurture. A woman buys a product where a baby looks at her sheepishly with its finger on the mouth, kindled by her motherly instincts. Similarly a man buys a product showcasing a beautiful woman, with wide eyes, slightly open lips, stretched hands and legs, kindled by his natural dominant side. The problem here is both men and women are equal and the necessity for prince in armour has long disappeared. There is no point in portraying women as helpless, innocent, dependable creatures, luring men with sexiness when they live a completely respectful life. Women movements and associations should join hands together to stop such senselessness. If men cannot accept themselves being portrayed as cavemen when they wear Armani suit, why should a normal women accept a bimbo portrayal wherever s he turns to. This is an age where governments are overthrown through Facebook. If women around the world join hands, such arrogance will be put to check immediately. The products of the Nestle Company were boycotted because they buy palm oil by destroying forests where orang-utan’s live. The company was forced to stop the worthless act saving the primitive species. If consumer