Modern and Avant-garde art Essay Example | Topics and Well Written Essays - 2500 words

Modern and Avant-garde art - Essay Example The term avant-garde is refers to vanguard or advance guard, meaning works that are innovative or experimental or innovative with respect to politics, art and culture. Avant-garde involves going beyond the boundaries of what is generally accepted as a norm in a society or the status quo mainly in the cultural realm. Since the late nineteenth century and early twentieth century, performance and art have undergone significant transformations as a result of the avant-garde practice. The term modern in respect to the avant-garde practice in art and performance around these times denotes the activities, and visible and transformational results of people who felt that traditional forms of art and performance were becoming outdated. In the 1980s, there was an assertion that it was relevant to entirely reject previous norms. The society was supposed to desist from revisiting the past knowledge by relating them to current techniques. Like other aspects of like physics, art and performance als o witnessed growing movement in line with this ideology. The result of this is that in the first fifteen years of the 20th century, many artists, thinkers and, writers managed to break with the traditional ways of organizing painting, music, literature and painting. Cranestates that Avant-garde writers who saw themselves as being modernized abandoned bourgeois values and begun bothering their readers with new styles and forms that were difficult and complex in nature. Modernization also led to a change in the continuity.

Positioning and social responsibility Essay Example | Topics and Well Written Essays - 2000 words

Positioning and social responsibility - Essay Example Moreover, the strategic decisions may be aimed towards the customers of the business organization or the employees of the organizations. Strategic decisions aimed at the employees of the organization attempt to improve the productivity of the employees and hence lead to an increase in quantity or quality of the products produced. However, most of the strategic decisions that are aimed at the customers are usually aimed at increasing the sales of the products of the company, which the customer makes. Several strategies may be employed to help increase the sales by the customers. In addition, the company may undertake measures aimed at improving its image, which will therefore lead to improved sales and customer loyalty to the company. The company may base improved image of the company on the quality of the products, which they offer, a wide range of products or corporate social responsibility of the company. One of the strategic planning decisions, which business organizations make, i s the positioning strategy of the company. Positioning strategy Positioning strategy is a strategy that different companies make to improve their perception. Thus, it can be said to be a psychological approach to marketing. Positioning strategy is mainly aimed at making the customers prefer the products of a certain company as opposed to those from its main competitors (Hiam, 2009, p. 36). The positioning strategies of the company may be directed either towards the customer or towards the competitor. However, brand-positioning strategies can generally be classified into the following categories: Using product characteristics or customer benefits Price- quality approach Use or application of the product Product-user strategies Products class strategies Cultural symbol of the product Strategies aimed at competitor (Batra, p. 205) Using product characteristics or customer benefits This is the most used positioning strategy; it links a certain product with a certain characteristic, whic h is generally of great importance to the customer. The company may stress the durability, safety, or reliability of its products. However, a company may also use two or more different characteristics to build the brand image of the product. Companies that use two or more product characteristics to build the image of the brand risk confusing the image of the brand, which affects the customers’ perception of the brand (Batra, p. 208). Yo sushi helps in attracting customers to its restaurants using the claim that its food is fresh (company website – Yo! Sushi). Emphasis on the quality of food that is served in the restaurants portrays the image that the food is of higher quality and safe to the customers who may it. In addition, Yo sushi emphasizes on the speed in which the restaurant is able to serve its customers. The restaurant serves the food from conveyor belt. Yo sushi claims that its food is fast, fun and fresh (company website – Yo! Sushi). Due to the fact that a belt would definitely move at a fast speed the company in effect portrays to its customers that its services are very fast and hence the customers would not waste time waiting for the food to be served. This therefore helps in attracti